KUIYOU was founded in 1998, specializing in the production and execution of TV advertisements. With over two decades of continuous progress and transformation, KUIYOU has evolved into a film and television creative group. Along the way, KUIYOU started with video production, focusing on high-end production and every detail, KUIYOU expanded its portfolio to include graphic execution, 3D production, and eventually ventured into the film industry. The four major sectors of KUIYOU are self-contained and interdependent, showing ever-changing adaptability and vitality.
In its primary business of video production, KUIYOU has adhered to rigorous and top-tier production standards for over 20 years. With stable professional teams and solid business capabilities, we always strive for excellence in every detail, producing compelling and attractive works. KUIYOU also embraces the producer-centered concept of the Japanese advertising production industry, optimizing the value of each project with a rigorous attitude and reasonable production process. In addition, KUIYOU is familiar with the Japanese cultural environment and advertising production system, and by discerning the needs of local clientele, KUIYOU has cultivated a more international perspective. From traditional TV commercials to online ads, promotional videos, MVs, micro-movies and other fields, KUIYOU continues to explore the possibilities in video production.
In 2014, the KUIYOU Group founded FANSHE SPACE, which, in addition to video production, offers graphic related services, including professional photography, photo editing, conceptualization, and studio and equipment rental. Whether it is graphic photography or video production, professional producers lead an elite team to ensure impeccable execution.
For film and television post-production design and CG production, the subsidiary SHOUJIANG provides customers with pre-production consultation, on-site technical support, and post-production design and production services. We supply CG animation and special effects for a diverse range of advertisements and video productions, such as TV commercials, Autostereoscopy, large-scale exhibition LED video, etc. SHOUJIANG also provides advanced solutions like VR and AR production, real-time on-site tracking, motion capture, facial capture, and live performance laser projection.
The KUIYOU Group recently established KUIYOU Media and reached strategic partnerships with Dongyuan Culture and Light Knight to invest in film, which marks a shift from the small screen to silver screen, advancing towards full-scale film production.
KUIYOU Group cooperates with outstanding directors and production crews globally, consistently experimenting new images and styles to produce increasingly refined and inventive works. Over 20 years journey, the KUIYOU Group, with its deep professional heritage, pioneering spirit, and high production standards, has been at the forefront of innovation and evolution.
From the past to the future, KUIYOU creates the extraordinary with the unusual.
公司創始初期的(de)十年,正是(shì)中國(guó)經濟開始騰飛的(de)十年,也(yě)是(shì)廣告行業初露鋒芒的(de)十年。
最早那會兒,拍片和(hé / huò)沖片要(yào / yāo)去香港,剪輯後期要(yào / yāo)去廣州,上(shàng)海的(de)廣告行業剛剛起步,葵友從日本AOI Pro引入了(le/liǎo)制片人(rén)中心制,制作了(le/liǎo)很多當時(shí)的(de)經典案例:比如光明牛的(de)系列逐格動畫、比如CG效果驚豔的(de)夏普液晶電視廣告。
2008年前,還是(shì)膠片主宰的(de)年代,當時(shí)的(de)電視機還是(shì)模拟信号(SD),畫面像素大(dà)小隻有720X576,每次拍攝結束需要(yào / yāo)沖片、先過一(yī / yì /yí)次TC,才能開始後期的(de)工作。當時(shí)國(guó)内的(de)CG的(de)技術有限,有些片子(zǐ)爲(wéi / wèi)了(le/liǎo)追求更真的(de)效果,能不(bù)CG制作的(de)就(jiù)不(bù)用CG,比如悠哈牛奶糖裏面的(de)小牛,是(shì)用索尼的(de)寵物電子(zǐ)狗改裝之(zhī)後實拍的(de)。若是(shì)必須CG來(lái)呈現視效,那時(shí)葵友通過自有渠道(dào),和(hé / huò)日本的(de)CG團隊合作,即便用現在(zài)的(de)眼光再來(lái)看當初的(de)夏普系列廣告,CG表現力也(yě)是(shì)細緻入微,非常耐看。反觀現在(zài)的(de)CG由于(yú)沒有充分的(de)制作周期,有些質量還比不(bù)上(shàng)當年。
自2008年前後,中國(guó)的(de)電視輸出(chū)信号逐漸步入HD時(shí)代。同期公司步入第二個(gè)成長階段,我們嚴謹的(de)工作态度,長期優質的(de)服務,帶來(lái)了(le/liǎo)一(yī / yì /yí)些長期品牌客戶,有尤妮佳、伊利等,還有不(bù)少之(zhī)前的(de)老客戶如資生堂、花王、悠哈、明治、好侍等。
随之(zhī)而(ér)來(lái),與藝人(rén)合作的(de)廣告也(yě)越來(lái)越多,比如伊利安慕希,自最早的(de)楊穎李晨的(de)組合,到(dào)後來(lái)跑男大(dà)家族,一(yī / yì /yí)天拍7位藝人(rén)創下公司記錄。葵友的(de)嚴謹作風給藝人(rén)們帶來(lái)了(le/liǎo)良好的(de)印象,合作的(de)藝人(rén)也(yě)越來(lái)越多。
此外,還誕生了(le/liǎo)不(bù)少“曠日持久”系列,比如0蘇菲的(de)蘇菲兔系列跨度十年,這(zhè)是(shì)和(hé / huò)光明牛一(yī / yì /yí)樣赴日拍攝的(de)逐格動畫;比如,悠哈的(de)爆笑三國(guó)系列。此外,還有不(bù)少二維動畫的(de)制作,其中一(yī / yì /yí)些是(shì)真人(rén)拍攝和(hé / huò)二維動畫的(de)結合,一(yī / yì /yí)些是(shì)純二維動畫。
2018年,公司成立20周年了(le/liǎo),我們的(de)業務範圍也(yě)更寬廣。
伴随着媒體的(de)多元化,直客開始變多,時(shí)尚品牌開始合作,有CK、Tiffany、小奧汀、利郎男裝等。與此同時(shí),由于(yú)網絡投放的(de)放量增長,長篇的(de)故事型廣告開始走紅,我們也(yě)制作了(le/liǎo)很多不(bù)錯的(de)作品,有百事微電影、學而(ér)思的(de)“58分”等,與短片不(bù)同的(de)是(shì)長篇的(de)執行,内容更豐富,拍攝天數更多,更具考驗。而(ér)若是(shì)藝人(rén)廣告,除了(le/liǎo)正片之(zhī)外,還會有花絮、ID等在(zài)不(bù)同媒體上(shàng)播放的(de)小片子(zǐ),我們已進入互聯時(shí)代。
時(shí)代在(zài)改變,觀衆的(de)審美也(yě)不(bù)斷提高,對視覺效果的(de)追求也(yě)越來(lái)越高,爲(wéi / wèi)了(le/liǎo)吸引更多的(de)消費者,廣告也(yě)走上(shàng)了(le/liǎo)視效PK之(zhī)路,VFX也(yě)越來(lái)越精良。